Westside Multifamily
Aida Memary Scher
Associate Director Investments
Aida Memary Scher is an Associate Director Investments with Glen Scher and Filip Niculete at Marcus & Millichap's Encino office, specializing in multifamily investment sales on the Westside of Los Angeles. Aida has personally closed 38 transactions totaling $112M+ in sales volume.
Start a confidential valuationAdvisor Overview
Local knowledge. Institutional discipline.
Aida brings a rare combination of urban planning expertise and financial underwriting discipline to the multifamily investment business. Before becoming an investment specialist, she spent two years at Marcus & Millichap as a brokerage administrator and financial underwriter, building the analytical foundation that sets her apart.
Prior to joining Marcus & Millichap, Aida worked in city planning and community development, including roles with Habitat for Humanity and The Transit Coalition. That background gives her a perspective on urban development, zoning, and community impact that directly informs her work advising apartment building owners and investors on the Westside.
Aida graduated from California State University, Northridge with honors, and has built a reputation as one of the most knowledgeable multifamily specialists on the Westside of Los Angeles.
Education
California State University, NorthridgeB.A. (Honors)
Recognition
Sales Recognition Award2024, 2025
Market Expertise
Focused local coverage.
Aida’s primary markets, supported by the LAAA Team’s regional transaction experience.
LAAA Team evidence63 team transactions · 257 apartment units · $215,005,300 sales volume
CoverageCore focus area
CoverageActive coverage
Advisory Process
Clear advice from the first conversation through closing.
A clear three-stage approach keeps owners informed while the team coordinates property analysis, market positioning, buyer outreach, negotiation, and closing.
Understand the Property
The process begins with the property, its operations, relevant market evidence, and the owner’s priorities.
Representative work
- Review property and operating information
- Analyze comparable sales, rents, expenses, and market conditions
- Discuss value, timing, and ownership objectives
Shape the Market Strategy
Translate the analysis into a pricing and positioning strategy, marketing materials, and focused buyer outreach.
Representative work
- Establish pricing and positioning
- Prepare marketing materials and conduct buyer outreach
- Manage inquiries, tours, and market feedback
Advise Through Closing
Compare offers, negotiate key terms, and coordinate the transaction through due diligence, escrow, and closing.
Representative work
- Evaluate price, terms, and execution certainty
- Guide negotiation and due diligence
- Maintain clear communication through escrow and closing
Supporting Analysis
Analysis matched to the property and the owner’s objectives.
When Relevant
Work With Aida
Get a confidential valuation of your apartment building
Request a complimentary, confidential Broker Opinion of Value from the LAAA Team.
LAAA Team Insights
Research for apartment owners and investors.
Selected LAAA Team research relevant to Aida Memary Scher’s practice.
LAAA Team Insights
All insights- From Our Track RecordHow Rent Control Is Reshaping Multifamily Ownership in LARSO, AB 1482, Measure ULA, LIHTC. Forty-one of our transactions involved regulatory complications that shaped pricing, narrowed buyer pools, and extended timelines. Here is what selling in a regulated market actually looks like.
- Seller GuidesSelling a LIHTC Property in Los Angeles: What Every Owner Needs to KnowLos Angeles has over 900 LIHTC properties with compliance periods at various stages, and more than 340 are approaching 30-year expiration between 2026 and 2033. Understanding Section 42, ROFR obligations, government approvals, and buyer pool dynamics is essential before listing.